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Search engine submission is the process of notifying search engines of the existance of website content so that they include the site in their indeces and search results.Search engine submission is only necessary if the site has not been found by the major search engines. Most major search sites frequently revisit already indexed sites to ensure that their search results reflect current content.
Website Submissions
Search engine submissions are an important part of website marketing and should follow a schedule for maximum effectiveness. Each search engine is unique in its submission policies and requires research to get to the best positions possible.
The most used search engines are:
- Google search engine
- MSN search engine
- Inktomi/Yahoo directory search
- AOL search engine
- Netscape search engine
- Excite search engine
- Lycos search network
These search engines and directories account for about 85% of Internet traffic.
Search Engine Submission Myths
Much unnecessary noise is made about search engine submission. It is so easy that we include it with our standard client engagements, although it's usually not necessary. Here we present the most common search engine submission myths.
Myth #1: You Must Submit Your Site to Be Indexed
Most search engines, particularly the major ones, follow links from one site to other sites to find new material and to assess the importance of sites by how many other sites link to them. If your site has links from other web sites that have already been indexed, chances are good that it will eventually be listed. This method is typically much faster than free submission, which can take months.
Myth #2: You Must Resubmit Your Site Periodically as your Content Changes
Most search engines will keep your site in their index unless they have very good reasons to believe that it no longer exists (such as not being available for weeks). In addition, they return to your site periodically to look for new content and adjust their cache and ranking.
Myth #3: Resubmitting Your Site Helps Your Ranking
Resubmitting has no effect on your ranking.
Myth #4: You Must Submit Every Page of Your Site
Search engines index your site by following links within it. If you have sufficient links to the pages on your site and your site isn't too large or "deep" (many levels of menus and/or folders), your entire site is likely to be indexed.
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