- Choose a domain name that represents your business and the products and services you offer.
- Domain names can be up to 63 characters, but try to create the shortest domain name that is most recognizable to your audience
- Incorporate a popular keyword into your domain name
- The easier your domain name is to pronounce, the easier it will be to remember
- Dashes work well if you want to create a domain name that is unavailable, i.e. www.your-own-domain.com (they also show up higher in search engines)
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