Do you ever wonder why some people perform better than others? Or do you wonder what the difference between multi-million companies and companies or businesses that are just getting by?

The answer might seem obvious. You might think, “It’s because they sell more than I do,” or “their product is better than mine.”

But, that’s not true.

So, what is the factor that separates the winners from the losers?

The power of branding.

Your company’s brand or even your own personal brand is what separates you from your competition. And it’s what will get your customers to buy from you over and over again.

Customers don’t buy products, they buy perceptions and reputations. They buy certainty. They buy trust and likeability.

They buy because they like your personal brand.

Your brand, or reputation, is one of the most important factors in your life.

It determines how people react and listen to you…it even determines how much you sell and how expensive your product is.

Your brand image is so important that it cannot be left to chance.

Use the Power of Online Branding to your greatest advantage over your competitors

People love to do business with people they like and trust and branding helps to have your business come to a customer’s mind when the need for your product or service arises.

With the growth of local commerce on the web, the links between online and physical commerce are becoming stronger day by day and with today’s competitive world where internet has revolutionized the business world, every business is fighting to attract the majority of the customers who are online and having your online brand nowadays is no longer an idea but an asset.

Surprising how local online marketing is taking the web by storm and more and more brick and mortar businesses are in danger of getting left behind in the dust.

It’s also amazing how the internet brings opportunities to everyday individuals and businesses like no other information tool. Everyday more people turn to the internet for their personal or business solutions. Whether it is to search for service providers or answers, the internet introduces clients to businesses they never would have heard of.

For only Ksh 5,000/year, register and own your online brand (Domain name) and get 25 email accounts to your domain name and a single web page. e.g.; yourname@yourbizname.com, info@yourbizname.com. This presents you with a lot of opportunities to position your brand and market yourself online

PS: A domain name is your unique personal identity online that people use to find you on the internet with, where as a web page is a single page of information that appears on the internet.  A complete website is a collection of web pages.