• Choose a domain name that represents your business and the products and services you offer.
  • Domain names can be up to 63 characters, but try to create the shortest domain name that is most recognizable to your audience
  • Incorporate a popular keyword into your domain name
  • The easier your domain name is to pronounce, the easier it will be to remember
  • Dashes work well if you want to create a domain name that is unavailable, i.e. (they also show up higher in search engines)

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